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Jared Hamilton
From: Jared Hamilton
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Darren Colby

Darren Colby Co-Owner

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Al Czervik - "Everybody's buying? Then Sell, sell, sell."

I've seen Caddyshack probably 50 times, and it when it is on TV, I always get sucked back in to watching it.  Aside from the Bill Murray "Cinderella Story Scene" my next favorite scene is where Rodney is on the course talking to his broker.  When his broker is telling him that everyone is buying, he tells him to sell, sell, sell!  That particular scene has always resonated with me.

I have been in the automotive business for 25 years, and have watched people go in and out of business in seemingly no time.  I also, have seen innovators make a ton of money in a realtively short time.  So my question to everyone in Driving Sales land is this:

Given the landscape of the automotive software business, what are you doing to be different?  What steps are you taking to break the traditional CRM, DMS, IMS, Website mold?

 I have always been a believer in non-traditional marketing and thinking differently.  What are each of you doing to break the mold?

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