We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I've seen Caddyshack probably 50 times, and it when it is on TV, I always get sucked back in to watching it. Aside from the Bill Murray "Cinderella Story Scene" my next favorite scene is where Rodney is on the course talking to his broker. When his broker is telling him that everyone is buying, he tells him to sell, sell, sell! That particular scene has always resonated with me.
I have been in the automotive business for 25 years, and have watched people go in and out of business in seemingly no time. I also, have seen innovators make a ton of money in a realtively short time. So my question to everyone in Driving Sales land is this:
Given the landscape of the automotive software business, what are you doing to be different? What steps are you taking to break the traditional CRM, DMS, IMS, Website mold?
I have always been a believer in non-traditional marketing and thinking differently. What are each of you doing to break the mold?