We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I've been using Facebook places for about 11 hours now. This morning I woke up and several of my friends are also using the app. I can see where they are checked in right now, some even including comments on the walls of the places they're checked into.
I was then thinking back to a conversation I had with a friend yesterday in the ad business. She said, “rep is the new god." So, as more of my FB friends check into various locations, it seems the importance of rep grows even stronger.
A dealer's treatment of its customers, even those whoe've never before posted a review, can come back to haunt or reward them. There is no expiration date on this rep and on these reviews. I myself have been mistreated by dealers, and if a friend were to “check in” to one of those dealerships I would do my best to suggest they leave and see someone else. I think a lot of people have had similar experiences and I think they would make similar types of suggestions to their friends.
I’d really like to go on about the implications for dealers and how they can predict how their strenth and survivability. How’s their rep currently? How's their turnover? But, I have to get ready or I’ll get written up for being late to the 8:30 meeting. Perhaps it would be better to collect some feedback.
What should dealers be thinking about in regards to their rep and Facebook places?