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Dave Erickson

Dave Erickson Internet Sales Director

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Quid pro quo your discount

Pretty much every other sales book out there mentions "Quid pro quo" (from the Latin meaning "something fo something").

I've recently put on my price quote emails a little extra line that says-

When you arrive check in on Facebook Places and Foursquare for an additional $50 off your quote!!

I've told the sales managers and service director when they are doing a write up they should include something similiar.

If you're going to give a discount why not get a little something for it? 

 

 

Bart Wilson
Dave, this is a really good idea. You are turning your discount into a mini-bird dog.
Dave Erickson
I'm surprised it's not done more. That's some serious marketing. Even vendors should do the same. I see a dealer.com ad on this screen advertising what their clients are saying. Next time a gm asks them for a discount they should throw back at him sure but he needs to broadcast on his social networks what he did with dealer.com. If some old gm in my fb made such an announcement, I'd remember it and from that point forward dealer.com ads it would sways stand out a little more to me.

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