Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Dave Erickson

Dave Erickson Internet Sales Director

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

Quid pro quo your discount

Pretty much every other sales book out there mentions "Quid pro quo" (from the Latin meaning "something fo something").

I've recently put on my price quote emails a little extra line that says-

When you arrive check in on Facebook Places and Foursquare for an additional $50 off your quote!!

I've told the sales managers and service director when they are doing a write up they should include something similiar.

If you're going to give a discount why not get a little something for it? 

 

 

Bart Wilson
Dave, this is a really good idea. You are turning your discount into a mini-bird dog.
Dave Erickson
I'm surprised it's not done more. That's some serious marketing. Even vendors should do the same. I see a dealer.com ad on this screen advertising what their clients are saying. Next time a gm asks them for a discount they should throw back at him sure but he needs to broadcast on his social networks what he did with dealer.com. If some old gm in my fb made such an announcement, I'd remember it and from that point forward dealer.com ads it would sways stand out a little more to me.

 Unlock all of the community & features  Join Now