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Jared Hamilton
From: Jared Hamilton
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Dave Erickson

Dave Erickson Internet Sales Director

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New Facebook Feature Allows you to Post On a Customers Wall

 

On Saturday I started to use the new FB feature that allows you to basically switch modes and log in as the dealer. Taking it one step further, I then began to copy and paste the email address of customer that just bought cars. I mean they literally had left within the hour.  When I did this it pulled up their profile and I was able to write on their wall as the dealer thanking them for visiting us and that we hope they enjoy their new car. I also liked that on our wall it shows the post and the FB profile pic of that user. I actually pondered posting my discovery on DrivingSales, but figured it had been out for awhile. I then noticed a tweet this morning from @marshacollier with a description of the process/feature so perhaps this is newer than I originally thought. The link gives a pretty good how-to as well. 

http://marshacollier.posterous.com/new-facebook-fan-page-design-how-to-upgrade-u

So far, I've noticed some decent impressions and there haven't been any negative (or for that matter positive) feedback from any customers I've done this to. I was considering even posting a thank you or some followup on customers we didn't make a deal with too, but I'm not so sure, due to whatever caused them not to do the deal if this is a good idea, then again, what would we have to lose? 

Jared Hamilton
Keep us posted as you experiment with this, im curious to hear how it works out. ' I guess the fear would be that you tick someone off and they feel like you are facebook stalking them... in reality i bet very few people would feel that way. Keep this up, im interested to hear customers responses as you fine tune this approach. Way to be creative and experimental.
Bruce Etzcorn
Dave, thanks for sharing. I've been getting notifications from Facebook to upgrade my page, but I've ignored them due to a personal timing issue. After reading your post, I took the time to upgrade some pages I admin. This is great news and something many dealerships have been asking for for quite some time. Some even created profiles as the dealerships instead of creating pages to be able to interact with their customers. Unfortunate for those who have taken that route and have customers connected to them now.
Dave Erickson
So far so good, except it doesn't help the cause if sales people don't enter email addresses of sold customers! So today I'm stuck in world of no emails or the emails I do have of sold customers aren't on FB. What I did was the recommended Facebook merge, which merges FB places and fan page. It was pretty simple, but I haven't seen them re-post my places postings on the fan page yet nor am I sure they will. FB said the process will take 2 weeks to complete, so we'll see. I was hesitant to do it, but with this new feature I figured a single place for ease of use and to not worry if I should split my postings up between the different pages it was worth it. Yes, users who created a regular account for interaction might find themselves at odds of what to do with all the friends they've accumulated. Perhaps there is a transfer tool provided by fb? My plan is say their first name in the post so that it doesn't look like a simple thank you spam. Some cool piece of info about their car etc. This will re-post on our Twitter page too giving that post a little more validity. I hope this increases comments, likes, and general interaction. In the meantime, I've been personally the FB page to help better position a conversion.

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