Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
For those of you who know me, you know how I love to keep an eye on others industries in hopes of bringing great technology and insight to the auto industry. That being said, I was doing some searches this morning as I was working on a new SEO strategy for the Fixed Ops side of the business for Dealer e Process and dealer websites, when I discovered something new AGAIN.
Above the Place Page Listings, there is now Related Searches broken down by Brands, Stores, Types.
How will Google eventually determine which car BRAND manufacturers to show, which dealership STORES, to show, and which vehicle TYPES to show is anyones guess.
Take a look at the screen shot below of a search for "Brakes".
I'm sure it wont be long before we see this affecting your dealership, so stay tuned for more on this topic as I investigate further. I have performed numerous searches and at this point its hit or miss which searches pull this new special box. Here are a few examples; watches, tires.
Do some searches in your area, as this might be a market thing (I am doing searches from Chicago) and let's see if the results are the same.
Could you imagine what would happen if your searches the word "Cars" and the results for Brands, Stores, and Types left your dealership out of the mix? What is powering these results and when will it hit our industry?? Let's get in front of this change now.