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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Dave Page

Dave Page Owner

Exclusive Blog Posts

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Google Bread Crumbs Turn To Loafs of Bread This Morning

Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago. And guess what - here we go again! Do a search on your dealer name and take a look at Google's latest change to the bread crumbs for your dealers website.

 

These links, Search Inventory, Used Specials, Hours & Directions, Used Specials, Parts Department, Certified Inventory,  were known as bread crumbs to a website. Now, Google has quadrupled the size of these bread crumbs including a description and link to the appropriate portion of the website resulting into a loaf of bread!

Here is the golden question; How is your dealer website going to dictate which links Google decides to pull as a bread crumb? I would highly suggest that you make sure that all images and buttons on your website have the proper alt image tags in place, and every page of your website have unique meta data.

How does this benefit the dealer? The great part of all about this change, is it pushes the majority of third party listing for your dealership name "under the scroll", where nobody looks!

 

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