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Jared Hamilton
From: Jared Hamilton
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Dave Page

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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Google Bread Crumbs Turn To Loafs of Bread This Morning

Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago. And guess what - here we go again! Do a search on your dealer name and take a look at Google's latest change to the bread crumbs for your dealers website.

 

These links, Search Inventory, Used Specials, Hours & Directions, Used Specials, Parts Department, Certified Inventory,  were known as bread crumbs to a website. Now, Google has quadrupled the size of these bread crumbs including a description and link to the appropriate portion of the website resulting into a loaf of bread!

Here is the golden question; How is your dealer website going to dictate which links Google decides to pull as a bread crumb? I would highly suggest that you make sure that all images and buttons on your website have the proper alt image tags in place, and every page of your website have unique meta data.

How does this benefit the dealer? The great part of all about this change, is it pushes the majority of third party listing for your dealership name "under the scroll", where nobody looks!

 

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