CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago. And guess what - here we go again! Do a search on your dealer name and take a look at Google's latest change to the bread crumbs for your dealers website.
These links, Search Inventory, Used Specials, Hours & Directions, Used Specials, Parts Department, Certified Inventory, were known as bread crumbs to a website. Now, Google has quadrupled the size of these bread crumbs including a description and link to the appropriate portion of the website resulting into a loaf of bread!
Here is the golden question; How is your dealer website going to dictate which links Google decides to pull as a bread crumb? I would highly suggest that you make sure that all images and buttons on your website have the proper alt image tags in place, and every page of your website have unique meta data.
How does this benefit the dealer? The great part of all about this change, is it pushes the majority of third party listing for your dealership name "under the scroll", where nobody looks!