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Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage!
Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire to share every move publicly (Facebook, Twitter, Foursquare) has resulted in a massive amount of behavior-based-geographical-data. Let it be known, wherever there is big data in play, it’s not too long before it’s leveraged using the latest technology for marketing!
One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing. Geo-fencing establishes a virtual perimeter around any real location, such as a 1 square mile around 10 competing dealerships.
When someone carrying a smartphone or tablet (everyone basically) enters the virtual perimeter, their enabled device sends out geo-location data that establishes the customers whereabouts. Because the geo location tracks the actual customer’s locations in real time, you have the ability to deliver a message to a customer that is sitting in a competitor’s showroom, virtually stealing a customer if the right message is delivered.
For example, a customer researches the new BMW 4 series via Google, social connections, videos reviews, and online consumer reports. He decides on the color and options of the vehicle, and then heads out to dealerships where he can perform a test drive and make his purchase.
As he walks into the store, he receives a push notification from one of his apps, informing him that he can get a better price on a BMW at another dealership if he takes action now! Powerful?
One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing
Here’s the Tip: A key component for any successful business involves for any dealership today is to try and figure out a way to be different. There is no better way to do this than to “market” differently than your competitor. Mobile geo-fencing from Dealer e Process enables this.