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Jared Hamilton
From: Jared Hamilton
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Dave Page

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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Stealing Customers From Your Competitors Showroom

Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage!

Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire to share every move publicly (Facebook, Twitter, Foursquare) has resulted in a massive amount of behavior-based-geographical-data. Let it be known, wherever there is big data in play, it’s not too long before it’s leveraged using the latest technology for marketing!

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing. Geo-fencing establishes a virtual perimeter around any real location, such as a 1 square mile around 10 competing dealerships.

geo fencing Dealr e Process

When someone carrying a smartphone or tablet (everyone basically) enters the virtual perimeter, their enabled device sends out geo-location data that establishes the customers whereabouts. Because the geo location tracks the actual customer’s locations in real time, you have the ability to deliver a message to a customer that is sitting in a competitor’s showroom, virtually stealing a customer if the right message is delivered.

For example, a customer researches the new BMW 4 series via Google, social connections, videos reviews, and online consumer reports. He decides on the color and options of the vehicle, and then heads out to dealerships where he can perform a test drive and make his purchase.

As he walks into the store, he receives a push notification from one of his apps, informing him that he can get a better price on a BMW at another dealership if he takes action now! Powerful?

Geo Fencing Autotomive Marketing by Dealer e Process

One of the newest forms of mobile digital marketing offered by Dealer e Process for the automotive industry is geo-fencing

 

Here’s the TipA key component for any successful business involves for any dealership today is to try and figure out a way to be different. There is no better way to do this than to “market” differently than your competitor. Mobile geo-fencing from Dealer e Process enables this.

Christopher Murray
What type of app is required for the push? Is it fair to assume that the customer would have to have an app downloaded onto their phone from your store?

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