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Dave Page

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Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

How to Get Into Your Competitors’ Backyard

Make no mistake about it, car dealers are always trying to get into their competitors' backyard. This has been going on for decades, and was usually accomplished by having the LARGEST TV spend. Thankfully, those days are over!

Have you ever heard of the title “content engineer”? Well, mark my words, in the next few years you will! Content engineers will be in great demand as dealers begin to understand the need for unique content for their website while incorporating a strategy tied to the performance of this individual.

I won’t bore you with all of the animal updates Google has had in the past few years, but I can tell you it was done with one purpose in mind: to provide the best experience possible for the consumer by awarding prime position on Google’s search engine to companies who provide the most useful and unique content at a given time. In the past, these same positions were awarded to the best manipulator of content, which didn’t provide the customer a great experience.

How have things changed? A content engineer understands how to write content unique to the dealership, provides value to the consumer, has SEO in mind, all while answering questions consumers may either speak into a phone or type into their browser. What do I mean? Take a look at the example below.

google-search-unique-content

There are a few things to keep in mind to understand what you are looking at here:

  • BMW of Orland Park is in Illinois (and IN ORLAND PARK)
  • BMW Schererville is in Indiana (In Schererville)
  • BMW Schererville takes the #1 & #2 spot organically DIRECTLY IN THE BACKYARD OF THEIR COMPETITOR
  • Good luck trying to out SEO this page since it was “first to market” – Google loves this!

Now that’s a strategy!

Can you imagine having a content engineer produce this type of content on a daily basis? Imagine hundreds of pages blanketing your market!!!!! Think about how hard it is to get a bad review from the first page of Google and now imagine being a dealer trying to get your competitor off the first page of Google in your own backyard! Now that’s powerful.

There is one more trick to making this work for your dealership and it involves the menu of your website.  When Google crawls your website, particular attention is placed on the content that sits in the menu. Why? Google knows that if content is considered valuable, then it should be linked to from the menu because that’s where consumers navigate a website. Makes perfect sense right? It does until a dealer loads 100 pages into the menu and your website menu looks like this below.

dropdown menu

Now there is a better way. Introducing Dealer e-Process Mega Menus! Designed for scale of content and consumer experience! See the screenshot below! This is how to power content the structured way.

mega-menu-2

 

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