Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
David Book

David Book Partner

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

Nobody can say when the economy started tanking, there are lots of opinions. But, it seems to me that Fall 08 was the start of our current situation. Let’s decide it was September 08 for sake of argument. Are you doing anything different today that you were 7 months ago? If so, what? If not, why not? 

There are countless ways to improve. Countless initiatives, strategies, plans, changes and adjustments that COULD be made. Most folks are doing the same things today as they were last fall, most folks have changed nothing. Because of this, they get what they deserve - less of everything. “If you keep doing what you always did you are going to keep getting what you always got” - or something like that, you know the saying. That was generally true in the past. But, wait, think about it for a minute. This is not necessarily true anymore.

One of the biggest challenges facing dealers today is the rapid pace of change - outside of their dealerships. The fact is, if you keep doing what you did (in good times or bad), you are not necessarily going to get what you always got. You see my friend, times are changing and changing fast. Take Twitter for example. Last fall Twitter was a trendy up-start. Today, millions of folks post Tweets multiple times per day. Twitter is on pace to out-number Facebook in the next few months. That seems impossible, Facebook has 250 million users! How? Tough to say for sure but it doesn’t matter. What matters is that it’s happening, with or without you. Unfortunately, there are are thousands of dealers and industry pros ignoring these everyday trends. Why? Because the change is happening outside dealer walls, office walls and trade-show walls. Look over the wall my friend!

So if things are changing at a record pace, if our personal and professional lives are fundamentally different, how and the heck can we expected to keep up? I’m not convinced anyone can keep current on ALL the trends of our complicated world. But, you can, and should, choose a few trends and try to stay current on those. 

My advice is this: Choose three mass-accepted communities, main stream outfits like Twitter, Facebook, Craigs List or another online giant. Next, take the time to understand how the three you chose work. Get involved. Read. Post. Participate. What do they do different? Who are they helping? What problems are they solving? Why are millions of people lining up to participate?

You may surprise yourself at the insights you gain by simply participating. Humans are habit oriented creatures. Get into the habit of checking in, looking around, opening your eyes and mind. Discover something. You do stand something to gain by developing a deeper understanding of the new world order, our new global network? I’m not the only one that things this, am I?

Part of the problem with change is not understanding what’s happening around you. Gaining a new perspective on how others are changing may help you discover what needs to change in your dealership so you can position yourself to be better off 7 months from now. I have no idea what you need to change but I can guarantee that something in your organization has room for improvement. I don’t have a crystal ball to tell you what that something is. However, I do believe that your participation in growing social trends will help you discover for yourself what changes make sense.

Don’t do what you’ve always done, don’t get what you’ve always got. Change something already!

Cheers
David
http://www.mygoaltracking.net

 

 Unlock all of the community & features  Join Now