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With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that you stop producing so much of it. Take a look at your content, whether it's a status update on Facebook or an email newsletter it's important to note that just because you put it out there doesn't mean people will want to consume it. It may be time to quiet the noise and think really hard about the kind of content that you are putting out there.
With the onset of Gmails' Smart Folders that strip out all bulk email messages and Facebooks' EdgeRank algorithm that greatly reduces the amount of status updates it's users are subjected to, it's more important than ever to focus on quality engagement over "like" or email acquisition.
We've all heard it before, "think before you speak," the same could be said this way:
The important word is think, think like the people you are targeting, ask yourself these three questions:
What noise are you producing now that isn't necessary, that people aren't engaging with and isn't producing the desired result? The answer to that question will let you know what you need to eliminate...and the sooner the better.
What are your thoughts?
Digital Marketing Strategist