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David Johnson

David Johnson Social Media Aficionado

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Stop With All The NOISE Already!

With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that you stop producing so much of it. Take a look at your content, whether it's a status update on Facebook or an email newsletter it's important to note that just because you put it out there doesn't mean people will want to consume it. It may be time to quiet the noise and think really hard about the kind of content that you are putting out there.

With the onset of Gmails' Smart Folders that strip out all bulk email messages and Facebooks' EdgeRank algorithm that greatly reduces the amount of status updates it's users are subjected to, it's more important than ever to focus on quality engagement over "like" or email acquisition.

We've all heard it before, "think before you speak," the same could be said this way:

  • "Think before you tweet."
  • "Think before you press send."
  • "Think before you click share."

The important word is think, think like the people you are targeting, ask yourself these three questions:

  1. What reaction am I trying to create? (will people unsubscribe or click unlike)
  2. What action do I want people to take? (Blog comment, click through, like...etc)
  3. Do people really care about this? (is it only interesting to me, or will others find it interesting as well)

What noise are you producing now that isn't necessary, that people aren't engaging with and isn't producing the desired result? The answer to that question will let you know what you need to eliminate...and the sooner the better.

What are your thoughts?

David Johnson
Digital Marketing Strategist
PersuasiveConcepts.com

Bryan Armstrong
My favorite is when people re-hash the same content on 14 different forums with slightly re-arranged Titles or content, yet every one is tweeted and posted to their FB. Don't get me wrong, if it wasn't valuable on some level, I would unsubscribe, quit following, block user, unlike, etc., etc. But is it really helpful to put the same article out there en masse?
David Johnson
I know what you mean, I've clicked on two different titles only to see that its the same post I read the day before only the paragraphs are rearranged. I am guilty of putting the same post on multiple forums though, but I do try to keep it to 2 or 3 in the hope that I will reach different people, but that isn't always the case. At least I don't re-hash! LOL Thank you for the valuable comment Bryan!
Bryan Armstrong
David, No problem and thank you. I too have posted the same content on 2-3 sites in the past, and that's not what I'm talking about here. It's the re-hashing (tweet, tweet) that I then find is the SAME article I already read and responded to. So post away, just make sure you do it here first, as I dont see threads get "jumped" here like on some other sites. Thanks for all you share, Bryan
Bryan Armstrong
David, No problem and thank you. I too have posted the same content on 2-3 sites in the past, and that's not what I'm talking about here. It's the re-hashing (tweet, tweet) that I then find is the SAME article I already read and responded to. So post away, just make sure you do it here first, as I dont see threads get "jumped" here like on some other sites. Thanks for all you share, Bryan
Lindsey Auguste
Great posts and comments here. Not only is it a major bummer when you get excited about an article and find that it's one you've already read, but I think a lot of us are guilty of putting stuff out there without really thinking about what we're trying to say. We think it's more important to get something - anything- on a forum or a blog when really taking an extra few minutes to thinking about the content you are actually sharing is a huge part. We have to think "is this content that I would want to engage with, and if not, how can I expect others to?" Makes you own your brand and your message more.

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