DrivingSales recently interviewed DEP’s Eliana Raggio and Gino Cipperoni to discuss the year ahead in automotive. Eliana and Gino discussed the future of dealership websites, focusing on the technology driving the industry forward and online retail in general. This wide-ranging interview covers many of the hottest topics in the automotive industry like AI, interest rates, website personalization, and more! Dealers won’t want to miss Eliana and Gino’s insightful strategies to overcome major issues plaguing dealerships in 2024.  

Some of the questions covered in the interview:

• How would you define a website today?
• What are some recent shopper trends?
• How do you approach AI?
• What does a dealer have to do to capitalize on a CRP?

When it comes to overcoming major dealership issues in 2024, there is no better solution than a tailored website experience like DEP’s Connected Retail Platform (CRP). It is poised to revolutionize the automotive industry by offering customers a truly tailored and immersive online car shopping experience. The CRP leverages 1st and 3rd party user data to intelligently customize the website in real-time to suit the shopper’s preferences, enhancing the overall shopping experience. It’s a game-changer; and, best of all, requires no behind-the-scenes work from dealers. 

Watch Eliana and Gino’s interview below to learn more about the future of dealership websites, whether GA4 is living up to the hype, and how dealerships can easily capitalize on recent shopper trends and outsell the competition.

Learn more about our Connected Retail Platform

DEP’s award-winning Connected Retail Platform (CRP) empowers your dealership to offer customers a truly tailored and immersive online car shopping experience. DEP’s cutting-edge, proprietary technology enables the CRP to leverage customer data to give car buyers an unparalleled, personalized car-buying experience. The CRP intelligently adapts and customizes the website in real-time to suit the shopper’s preferences. Learn more here!