According to J.D. Power, over 80% of car shoppers use a search engine as part of their research during the buying process. A survey conducted through Media-Screen found that 72% of respondents used a search engine to help locate a local dealership. We work with the top search engines and cover 98% of where people search. We facilitate placements across the major publishers from major publishers which represent hundreds of search engines, including Google, Yahoo, MSN, AOL, Ask, and SuperPages. Everything is done automatically and dynamically. We track which keywords are bringing in the most conversions and re-allocate resources to them. You will be provided with full reporting tools that show you exactly where your customers are going on your site after visiting a sponsored link. Listen to phone calls to verify that your dollars are being spent well. Prime Position is everything you need and more to power your search engine marketing.