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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

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Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

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Make the most of your Auto Dealer Website

 

In the internet age, it is very important to have a digital presence. Most often that begins with your website.  Your Dealer Websites should be the engine that drives your sales higher. Making it just as efficient if not better than the face-to-face sales process. The goal as always is to get the customers to convert from clicks to sales.There are a few simple tricks and tweaks that can help improve your site's performance

 

1. Have a engaging inventory display website.

2. The "You may also like" feature. 

3. Optimize your site for search engines.

4. Create a stir, Host an event.

 

Read more here

Aaron Hassen
Great post, V8. As evidenced by the actions of Edmunds.com, AutoTrader.com, Cars.com and the other major automotive listing sites, adding live chat to dealership web pages is a proven way to increase interaction with online prospects by at least 25%. I'm sure others have additional suggestions they would add to this list.

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