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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

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Make the most of your Auto Dealer Website

 

In the internet age, it is very important to have a digital presence. Most often that begins with your website.  Your Dealer Websites should be the engine that drives your sales higher. Making it just as efficient if not better than the face-to-face sales process. The goal as always is to get the customers to convert from clicks to sales.There are a few simple tricks and tweaks that can help improve your site's performance

 

1. Have a engaging inventory display website.

2. The "You may also like" feature. 

3. Optimize your site for search engines.

4. Create a stir, Host an event.

 

Read more here

Aaron Hassen
Great post, V8. As evidenced by the actions of Edmunds.com, AutoTrader.com, Cars.com and the other major automotive listing sites, adding live chat to dealership web pages is a proven way to increase interaction with online prospects by at least 25%. I'm sure others have additional suggestions they would add to this list.

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