We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
By now, you have already set up a business website. You are tweeting about anything and everything that comes to mind. You talk about the new inventory you have on your lot, the service specials your dealership is offering, the weather and even about your cat. After all this is said and done, you still have a handful of followers and hardly any interaction with them.
Based on research information hosted on the MIT website http://needle.csail.mit.edu/wgat/ you may not be maximizing your potential. About 1400 users provided their ratings for 43000 tweets. The results of their findings were interesting to say the least.
The results were as under:
· 36 % - worth reading
· 29 % - not worth reading
· 39 % - were OK
This means, the users on Twitter are open to tweets that are not directly related to them. It also means they would read tweets about inventory and your dealership even if they are not actively in the market to buy a new or used car.
To read about the Do's and Dont's of Twitter Click Here
If you would like to use our automated twitter solution for inventory feeds, check out ourhttp://autosontwitter.com/