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Pros: Increased dealership productivity and outreach to customers at your fingertips any time of day. Equity contacts update daily! The time it takes to pull list from your in house system are gone if you have DM Equity you can use the time to make calls, email or send letter directly from the customers profile.
Cons: Has to be used properly daily, don't just stare at it!
Learn tips and tricks for finding the right vendor products for your store.