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From: Jared Hamilton
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Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Take Control of your Facebook Places

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well.  If you haven’t noticed this yet, Facebook Places allows users to  "check-in" through their mobile phones, letting their friends (and businesses) know where they are.  It's designed to compete with Foursquare, a similar location-based social network. 

So what happens if someone tries to check-in at your dealership, only to find your Facebook Place doesn't exist yet?  They can create the listing for you—which is probably NOT how you want to establish your dealership’s Facebook Place!  You want to control your FB Place listing, just as you want to control any aspect of your dealership's brand, and this includes making sure that the information presented in your Facebook Places listings is accurate.

Here's how to set up your dealership’s Facebook Place:

1. Check to see if your dealership's Facebook Place already exists.  Using a smartphone, log into a Facebook account and click onto either "Places" or "Check-in".  Type the name of your dealership--if it does not appear, then add your dealership and a description.

2. On your computer, log into Facebook and using the search box at the top of the page, find your dealership.  Make sure you click onto the "Places" version, not your dealership's "Page".

Is this your business

 

 

 

 

 

 

 

 

3.  Once there, click on the "Is this your business?" link on the left hand side.  You'll see a small pop-up asking you to verify that you are an "official representative" of your dealership.  Click the tick box, and then "Proceed with Verification".
 

Verification

 

4. Fill in the information about your dealership as accurately and as completely as possible.  It's important that the information you enter on this page matches the information on your dealership's Facebook page, as well as on your Google Places listing.  Click "Continue" when you have everything filled out.

Verify Listing 3.bmp

5.  The last step is to show Facebook that you are actually affiliated with your dealership.  This can be done by adding your dealership business email to your Facebook page, entering a dealership email address (it must be one that is associated with your dealership's business page, otherwise you'll need to do step 1 first), or uploading a utility or phone bill from your dealership.  Hit submit when you're finished.

Facebook advises that it can take up to a week for them to verify your "claiming" of the Places page.  If all goes correctly, your dealership will have control of the address, contact information, business hours, profile picture, admins, and other settings of your Places page.  Also, since Facebook is constantly changing their offerings, it's important to claim your page as early as possible to help ensure your dealership has control moving forward.

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