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Jared Hamilton
From: Jared Hamilton
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Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

The Future of Google Local?

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't.  Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp.  They let users look at all of the businesses in a city in one place (similar to Yelp’s model).

 

Here is a screenshot of Google Portland.

 

 

You can sort by category, and then drill down even further using the filters.  While there is no automotive category yet (the tool seems to lean a bit more towards tourists/visitors), it's another example of how important Google Places is now and will be in the future.

 

These local portals are pulling their results directly from Google Places listings, including the reviews.  In fact, one way to sort is by rating.  If your dealership doesn't have a lot of good, quality reviews, you may not appear above the fold.

 

If you haven't already, I can't stress enough how important it is to claim your listing and make sure it is as complete as possible.  This means photos, videos, categories, reviews, and information is completely filled out and accurate.

 

Google's Local Portals are just another example of how Google is relying more and more on the information in their Places, and why your auto dealership needs to have an accurate representation in the Places realm.  How do you think this new offering will impact the local auto dealer industry?

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