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Jared Hamilton
From: Jared Hamilton
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Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

The Future of Google Local?

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't.  Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp.  They let users look at all of the businesses in a city in one place (similar to Yelp’s model).

 

Here is a screenshot of Google Portland.

 

 

You can sort by category, and then drill down even further using the filters.  While there is no automotive category yet (the tool seems to lean a bit more towards tourists/visitors), it's another example of how important Google Places is now and will be in the future.

 

These local portals are pulling their results directly from Google Places listings, including the reviews.  In fact, one way to sort is by rating.  If your dealership doesn't have a lot of good, quality reviews, you may not appear above the fold.

 

If you haven't already, I can't stress enough how important it is to claim your listing and make sure it is as complete as possible.  This means photos, videos, categories, reviews, and information is completely filled out and accurate.

 

Google's Local Portals are just another example of how Google is relying more and more on the information in their Places, and why your auto dealership needs to have an accurate representation in the Places realm.  How do you think this new offering will impact the local auto dealer industry?

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