Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

The Future of Google Local?

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't.  Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp.  They let users look at all of the businesses in a city in one place (similar to Yelp’s model).

 

Here is a screenshot of Google Portland.

 

 

You can sort by category, and then drill down even further using the filters.  While there is no automotive category yet (the tool seems to lean a bit more towards tourists/visitors), it's another example of how important Google Places is now and will be in the future.

 

These local portals are pulling their results directly from Google Places listings, including the reviews.  In fact, one way to sort is by rating.  If your dealership doesn't have a lot of good, quality reviews, you may not appear above the fold.

 

If you haven't already, I can't stress enough how important it is to claim your listing and make sure it is as complete as possible.  This means photos, videos, categories, reviews, and information is completely filled out and accurate.

 

Google's Local Portals are just another example of how Google is relying more and more on the information in their Places, and why your auto dealership needs to have an accurate representation in the Places realm.  How do you think this new offering will impact the local auto dealer industry?

 Unlock all of the community & features  Join Now