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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

The Future of Google Local?

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't.  Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp.  They let users look at all of the businesses in a city in one place (similar to Yelp’s model).

 

Here is a screenshot of Google Portland.

 

 

You can sort by category, and then drill down even further using the filters.  While there is no automotive category yet (the tool seems to lean a bit more towards tourists/visitors), it's another example of how important Google Places is now and will be in the future.

 

These local portals are pulling their results directly from Google Places listings, including the reviews.  In fact, one way to sort is by rating.  If your dealership doesn't have a lot of good, quality reviews, you may not appear above the fold.

 

If you haven't already, I can't stress enough how important it is to claim your listing and make sure it is as complete as possible.  This means photos, videos, categories, reviews, and information is completely filled out and accurate.

 

Google's Local Portals are just another example of how Google is relying more and more on the information in their Places, and why your auto dealership needs to have an accurate representation in the Places realm.  How do you think this new offering will impact the local auto dealer industry?

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