Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Installing Google Analytics on Your Dealership Website

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics.  At DealerOn, we have made it a standard part of our process to create a Google Analytics account for each of our customers’ websites. 

Luckily, if your auto dealership website provider doesn't already provide Google Analytics tracking code (which I believe they should), it is fairly simple to add to your own website.  Here are the 5 steps to implement Google Analytics on your dealership websites:

1. After logging into your Google account, visit https://www.google.com/analytics/provision/.  Click "Sign Up".

 

2. Enter the information about your dealership website, and click "Continue".

 

3. Enter your contact information.

 

4. Read and approve the User Agreements.  Make sure you set your Data Sharing Settings before clicking "Create New Account".

 

5. You will have to choose whether  you are tracking a single domain, one domain with multiple subdomains, or multiple top-level domains.  For most dealerships, you will be tracking a single domain.  Choose which best fits your needs, and Google will provide you with a code snippet to put on each page you'd like to track.  Send this code to your dealership website provider, and they should be able to take care of this for you. 

That's it.  5 simple steps to creating your own Google Analytics tracking code and reporting system.

While it is not reasonable to expect the data you see from your website provider and Google Analytics to match exactly, (your provider should have filters and visit/session rules that may not be precisely the same as those in Google Analytics), they should be fairly close and they should trend in the same directions.

Having Google Analytics reporting on your site is also important in case you switch providers at some point.  You will have a complete history of YOUR website’s performance from an unbiased 3rd party.  Also, Google Analytics is a flexible platform that allows you to create reports and track key metrics that your website provider may not provide.

If you have any questions, or would like more information about getting Google Analytics on your website, just drop us an email at clientresults@dealeron.com.

Richard Valenta
Ali, I agree with your post. TK adopted Google Analytics as the standard for reporting and has integrated events such as form views, form submissions, video views, banner views, etc... into the new Connect platform. We have also adopted Dataium as a third party provider so our customers get true unbiased reporting. We are so confident in our results that we are willing to go head to head with any other provider, apples to apples.

 Unlock all of the community & features  Join Now