Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Facebook Recommendations

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on.  Expanding on the simple "like" button that seems to be everywhere, Facebook now lets users leave recommendations for business pages.

 

 

Located in the sidebar, Facebook has introduced a "Recommend This Place" option on Place pages (if you’ve merged your Place page with your Business page, it will appear there).  Users are asked to write a recommendation, and after clicking in the text box, you're presented with the option of who to share your recommendation with (Everyone, Just Friends, or Customize).

Recommendations will show on the wall of the user and in the news feed of those that the user chooses to share it with.  If a recommendation is shared with "Everyone", the admin of that page will be able to see it.

If you are an admin, you will have control over which public (those shared with Everyone) recommendations appear on your page and can remove them by simply clicking an "x".

The only concern I have with this new tool is that these recommendations are not always visible to the admin of a page.  The default is to share with Everyone, so hopefully most users won’t change that.  Also, I would imagine that Facebook will start to use these recommendations as another ranking factor in their search tool, so the more reviews your dealership has, the more likely you’ll show up in the search results (just a hunch—Facebook hasn’t disclosed their search algorithm).

What do you think?  Have you used this new feature on your dealership's Facebook Place page?  Do you think this is a positive or negative for your dealership and your online marketing efforts?

 Unlock all of the community & features  Join Now