Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Google Offers--Just Another Groupon?

 

Last week I wrote a post about Google Local Portal in Portland, available on DealerOn’s blog.  If you’ve already read it, you might have seen mention of Google's new service for businesses: Google Offers.  Google Offers appears to be similar to Groupon and other discount offering services -- it allows you, as a small business owner, to get your business "in front of thousands of customers in your area looking for amazing deals on the best places to eat, shop and play."

Google hasn’t given too much detail, but they have setup a group of "Google Offers specialists" to call or email.  They will "ask all the right questions about your business to help create an attractive offer that is best for you".  Then, as with similar services, an offer will be emailed to subscribers in your area.

It's unclear whether or not these Offers will be integrated into regular Google Local search or their integrated search results pages.  I can't imagine that these Offer icons won't begin to show on maps and next to Places search results in the near future, but I can't find an example of that anywhere.  Feel free to add a link in comments if you are able to.

Here are the cities that have Offers, and those that are coming soon:

Also, Google has produced videos aimed both at businesses and consumers.  Links below.

Google Offers for Businesses
Google Offers for Consumers

Want to sign up?  Click this link to have Google contact you to participate in Google Offers BETA.

There has been some discussion on whether or not using these deal sites can be a successful endeavor for auto dealerships.  To me, unless they integrate fully with Google search results, Google Offers is just another Groupon.  Do you think Google Offers will be any different from Groupon and others?

 Unlock all of the community & features  Join Now