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Jared Hamilton
From: Jared Hamilton
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Is Your Dealership Website Using the Lastest Google Analytics Code?

In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics.  Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts.

One of the more exciting new features of Google Analytics 5 is the ability to track Google +1 clicks.  To get this functionality on your site, you need to make sure you are using the updated tracking code.  If you've recently added Google Analytics to your site, you should have the right code.  If not, make sure when you sign into your Google Analytics account, you're using the "New Version".  If your page looks like this:

you aren't.  So click "New Version" and you're set.

Now, click the Gear icon in the orange toolbar.  Click "Tracking Code" and you'll have the latest version of the code for your site.

Make sure that when you put the code on your site you get it before the closing of the </head> tag of your HTML file.

It's important to make sure your dealership website has this updated Google Analytics code on your site, so check with your dealer site provider to make sure they've added them.  If you have any questions beyond that, feel free to contact DealerOn at clientresults@dealeron.com and check out our post from last week on how to get Google Analytics on your dealership website.

Devin Jones
Ali, Good call on noting the value of the new Google Analytics user interface. To be clear, the "code" used to install Google Analytics has not changed. Devin Jones Product Manager - SEM PCG Digital Marketing
Ali Amirrezvani
Devin, Thanks for your input. You are correct, Google did not change their Analytics code. However, dealers that aren't using the asynchronous code (the newer Google Analytics code) won't be able to automatically track Google +1 interactions with their current code. Here's a link to why Google recommends using the new (asynchronous) tracking code instead of the traditional version: http://www.google.com/support/analyticshelp/bin/answer.py?hl=en&answer=1366765&ctx=cb&src=cb&cbid=73tnhnm8lu5a&cbrank=3 Thanks for helping me clarify that.

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