Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Free Web Tools for Car Dealer Websites

In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts.  Below are some tools that various team members at DealerOn use or have used in the past.

 

Compete.com --By entering your website and those of your competitors, you can see site traffic history, competitive analytics, and your "Compete Rank", a stat based on unique visitors.

Quantcast.com --  Similar information to Compete.com, Quantcast gives you another site to triangulate on information about your website, your visitors, and your competitors’ website visitors.   

Spyfu.com – Not free, but they provide a free trial, and if you find it useful, it’s fairly cheap.  Spyfu provides information about your competitors keywords (organic and paid), ad copy, and spend levels.  The data isn’t perfect, but it’s interesting and helpful.

Website Grader--This is similar to Compete.com, providing information on various aspects of your site (metadata, readability level, indexed pages, linking domains, etc), and ways you can improve your website's score.

Google Keyword Tool--This well-known tool allows you to see how many searches are done on a keyword, as well as related terms.  It's a good, basic way to help start your keyword research for your website.  It also serves as a keyword discovery tool--providing additional keyword suggestions, that Google views as similar to the keywords you provide.

Google Webmaster Tools--Get the most out of your website by seeing how Google sees your site, get information about internal and external links, and make sure Google has your sitemap.

Google Analytics--I recently wrote a post about the importance of incorporating this analytics tool on your dealership site.  There’s absolutely no good reason not to have it, its free, and even if you don’t check it but every few months, getting your site coded today, will mean that 2 months from now, you haveenough data to actually draw some conclusions about your site and your traffic.

Google Alerts--At a minimum, your dealership should be tracking when your employee's names, dealership name, and competitors’ brand names are mentioned online.  Results are delivered to your email inbox.

Backlink Checker--By simply entering your URL, you can find out how many backlinks Yahoo, Bing, and Google have to your site.  You can click onto the results to see which sites are linking to your website.  This is a useful stat to keep an eye on--if there is a sudden increase or decrease, you'll want to find out why.

 

If you have any questions about how best to use these or other free web tools, feel free to contact DealerOn at clientresults@dealeron.com.  Are there are any other free web tools that your dealership uses?  Please share below.

Bryan Armstrong
Great tips and tools! Thanks for the heads up.

 Unlock all of the community & features  Join Now