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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Is Your Dealership Taking Advantage of Google Mobile Ads?

It is almost hard to comprehend how fast mobile Internet usage is growing.  According to Google, more smartphones were sold last year than PCs.  It's predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated today.  A child is more likely to own a cell phone than a book!

 

How is that going to impact the car buying experience and your online strategy?  With 51% of mobile car shoppers using search engines to research their next vehicle purchase, it's extremely important that your dealership has a well-optimized mobile site and a well thought-out mobile marketing strategy.  One tactic your dealership may want to consider is using Google Mobile Ads to target mobile web users with pay per click (PPC) ads.

 

In addition to the regular PPC ads that you’re running (which can be viewed by mobile users on full-browser devices), you can use the Google Mobile Ads to target mobile phone customers who don’t have full-browsers on their smartphones.  Google has reported that advertisers using a mobile-only AdWords campaign, designed to target mobile customers who don’t have full-browser devices, can increase click-through rates by 11.5%. 

 

Mobile Ads also allow you to have a separate keyword list than your normal AdWords campaigns, so you can tailor your keyword lists to the shorter keywords this type of mobile web searchers tend to use.  Remember that if you’re going to run mobile ads on Google, you have to use a mobile website landing page—it’s not just a best practice, it’s a requirement.

 

Has anyone adopted any mobile strategies that they’ve found to be particularly effective or any that have proven not to be?

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