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Jared Hamilton
From: Jared Hamilton
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5 Steps to Effective Offboarding

5 Steps to Effective Offboarding

In a widely-publicized case that’s still under litigation, Wolf Auto Center in Colorado alleges that two former dealership employees "used their…

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Google Putting Ads at the Bottom of SERP Pages?

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design's Wissam Dandan.  He has found examples of Google Adwords ads appearing at the bottom of the page for some searches.

No one on our search team at DealerOn has come across these examples yet, and  judging by the information I've seen on other SEO industry blogs, it’s a fairly limited test, since not many searchers are.

 

This could have interesting implications to PPC buys if Google decides to keep this test as a permanent feature.  I haven’t seen anything about how Google would report on the placement for ads that run at the bottom of a results page. 

 

This could be a positive for dealers using PPC as a marketing strategy. If your ads were previously being pushed to page 2, they may now be on the bottom of page 1. 

 

I wonder how Google will incorporate these ad positions into their “Position Preference” targeting.    It is entirely possible that ads would be more effective on a Cost-Per-Acquisition (CPA) basis when they’re at the bottom of the page.  Potentially you could target your campaigns to reach users that had scrolled through the organic results to the bottom of the page, most likely not finding what they were looking for.  This could be very interesting and a huge campaign management changer for PPC providers.

 

What are your thoughts on how this might impact your Google Adwords campaigns?

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