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Jared Hamilton
From: Jared Hamilton
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The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Can Knowing Google's Market Share Help With Your Dealership Marketing Plans?

Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.

 

Most estimates put Google's search market share between 65% and 70%, but I have seen estimates as high as 80-90%, which is closer to where it is in other countries.  Knowing the market share of different search engines can be helpful when planning your marketing strategies.  For example, with the recent changes Google has made to their review pages, knowing the percentage of market share Google has could help your dealership decide how to adjust your review strategy.   Based on the data I’ve seen, there is Google, and then everyone else is perhaps 20-25% of the market.  Therefore, any search engine marketing strategy has to revolve around Google to make it worth your while.

 

Judging by your sites’ search engine traffic data (Google vs. Yahoo vs. Bing vs. others), what would your estimate be of Google’s search market share?  How have you used the amount of market share Google has to determine your dealership’s marketing plans?

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