Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Keep Your Dealer Site on the Top of Google’s SERP

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms.  Below are some things that could cause your car dealership website to be penalized or ranked lower by Google.  One incredibly valuable resource to keep tabs on your site’s Google performance and any Google-related website problems is Google’s Webmaster Tools

Paid Links: While you can sometimes get away with buying back links to your site, it's generally frowned upon.  Buying in bulk and paying for a link from a website with a high Page Rank will make you more likely to get caught and penalized by Google. 

Back Links: While back links are a big part of SEO, they can also lead to penalties.  For example, having multiple links on your site in the wrong language, hiding links, and adding a large amount of back links to your site in a short period of time will all alert Google that perhaps these aren't legitimate links.

Content: Google's Panda update to their algorithm put additional focus on having quality, relevant content on your website.  This should be the goal of every site looking to achieve a high ranking.  Things like having low quality content, content pulled from other sites (duplicate content) and content that can't be easily read by humans can lead to Google ranking penalties.  I have seen some of our customers’ competitors apparently get either temporarily black-listed or harshly penalized for having text hidden in an expandable text box.

Website Issues: If you block search engines robots from reading your site, you won't get ranked.  Also, if many pages on your site have duplicate page titles and descriptions (for instance if each vehicle in your inventory doesn’t have its own unique page with unique title tag, URL, description, and content) Google won’t be able to rank each one individually.  Best practices are to have a dynamic XML Sitemap that reflects the content on your site.  Use Google’s Webmaster Tools to check that Google is downloading your Sitemap without issue.

 Unlock all of the community & features  Join Now