Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

I've been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I've even seen it as an option for paid search ads.

If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad.

This seems to be the exact same thing as giving users the ability to "Like" an ad in Facebook.  However, Facebook is built around the idea of social sharing.  You would "Like" an ad because of the brand or product it represents, knowing that your friends will see that you are a fan.  It seems like a shortcut of sorts for Facebook users wanting to share that they “like” something without having to leave the page they are on and track down the actual business page.

I’m not sure if many people use Google's search engine in the same way.  Personally, I use it to find information, not to recommend a company/brand/product to my social circle.  If I were to click the +1 next to a PPC ad, my Google contacts would see that notation if they performed a similar search while also signed in.  Also, Google will show the +1 when the clickthrough URL for the ad matches a website that one of your friends has “+1”’ed. 

Google makes it clear that the +1 button does have an impact on your organic rankings, regardless of whether they come from a PPC ad or your organic listing.  As long as the URL of your PPC ad matches the URL of the organic listing, +1’s will show on both results.  The company also notes that while +1’s will affect your organic search ranking, they will not change Quality Score or ad ranking.  However, the most important component of Quality Score is Click-Through Rate (CTR) and I suspect that the primary reason that Google is testing this functionality in PPC ads is that they believe (as I do) that when a user sees a +1 from a trusted source, they will be more likely to click on the ad—increasing CTR, Quality Score, and Google’s ad revenue.

What do you think?  Is Google trying to make +1 just like the Facebook Like button, or is there real value/usage for people clicking the +1 button on a PPC ad?

 Unlock all of the community & features  Join Now