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Jared Hamilton
From: Jared Hamilton
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Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

What Does It Mean To Have A Vehicle Recall

What Does It Mean To Have A Vehicle Recall

  Your Turn To Drive's panel of experts discuss What Does It Mean To Have A Vehicle Recall.  In this video, Jim Dykstra of www.vinadvi…

Facebook Now Allows for Zip Code Targeting

Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city).  In order to drill down even further, Facebook now allows users to target their ads by zip code as well.

 

When creating your Facebook ad, just add the zip codes that you would like to target.  Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your dealership could draw customers.

This is especially helpful for dealerships either in or near large cities. For example, if your dealership is located south of a major city, it may make sense for you to only target those in the southern zip codes of that city.  For dealerships in cities like Los Angeles or New York, targeting your ads by zip code, instead of broadcasting to the entire city, could save a lot of money and help bring in customers more likely to buy.

 

This refinement will also allow your ad to appear more often.  For example, if before your ad was being shown to everyone between the ages of 25-34 in Washington DC, and you can now limit that to show to those in one or two city zip codes, the average number of times your ad shows during your campaign should increase.  Your ad will be shown more times to a smaller, more targeted group of people.

 

As a side note, some data firms are noting that there may be discrepancies in the number of users Facebook is showing in each zip code when compared to census data.  According to XA.net CEO Rob Leathern, this issue isn’t exclusive to Facebook and should get more and more accurate as geographic, IP, and user reported data gets sorted and more refined.

 

Does your dealership use Facebook ads?  If so, are you going to test the ability to target by zip code to increase ROI?

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