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One of the difficult parts of maintaining a successful social media marketing campaign is attracting the "right" people and getting your customers and prospects to interact with your dealership online. While this won't solve all of these problems, being able to find your dealership contacts in social media accounts is a start.
There is a pretty simple way to find your dealership contacts in social media sites like Twitter that I found while reading SEOptimise, an SEO blog from England.
First, export your customer list into a CSV file. Below is an example of how to do this from Constant Contact. Since you'll only need names and email addresses, go ahead and delete all of the other fields. Also, make sure you delete those with no email address.
Using a Gmail account, import this CSV file. If you create a separate group for these contacts, they will be easier to manage.
Now, log into your social media accounts (like Twitter) and search for contacts using Gmail.
How does your dealership help ensure you connect with your customers and prospects through your social media accounts?