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Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.
Before you start any marketing campaign, including one using QR codes, it is essential that your dealership lays out your goals. What are the business or marketing objectives you hope to accomplish with the QR code campaign? For example, are you looking to increase your email list or increase traffic on your mobile website? If you don't determine what you're hoping to accomplish, you won't be able to tell whether or not the campaign is successful.
Make sure you test your QR code extensively. If someone tries to use your code and it doesn't work, it's similar to someone trying to click a broken link on your website. That user isn't likely to seek out that information elsewhere on your site...they will just move on to the next dealership. Make sure your codes are big enough, and have enough "clean" space around them. Test them where they will appear (on a window sticker, for example) to help ensure they can be read in the environment that your customers will be scanning them.
Link the QR codes to a mobile landing page. I've written about the importance of having mobile dealership websites before, but when you know people have to use their mobile phones to scan QR codes, it doesn't make any sense to send them to a traditional website page. These are just some basic best practices for QR codes. Have you used any other standard processes that you’d recommend for QR Code Marketing campaigns?