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Jared Hamilton
From: Jared Hamilton
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Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How to Create Trackable QR Codes

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.

Here's how to create a QR code that is trackable by Google Analytics:

First, make sure you are signed into Google (in the account that houses your dealership’s analytics).

Next, go to the Google URL Builder.  Enter the URL that you would like the QR Code to link to.  Choose "QR Code" for campaign source, and then choose your campaign medium and name.  For example, if you're going to put the QR Code on window stickers for a Chevy Cruze, your Campaign Medium could be “Window Stickers” and the Campaign Name could be “2011 Chevy Cruze”.  Once you’ve entered these fields, click Generate URL.

Copy the URL you've just created and go to goo.gl.  Here, you'll shorten your newly created QR Code tracking URL, and click "Details" to generate the QR Code. By shortening the URL before generating the QR Code, you will make the QR code less dense, and therefore easier for your customers to scan. 

Now that you’ve created the QR Code, you can use the link that Google provides to put your QR Code graphic onto your site, or you can right click on the generated QR Code and click “Save Image As” to save it to your machine or servers.  You are now ready to start tracking your QR code campaigns!  Let me know if you’ve found other ways to effectively track your QR campaigns.

Jordan Scott
Awesome!
Corinne Butler
Thank you for these easy to follow directions!

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