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Jared Hamilton
From: Jared Hamilton
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How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

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What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

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Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

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Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Google Buys Zagat as a "Cornerstone" of Their Local Offering

Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community.

Google plans for Zagat to be the "cornerstone of our local offering", helping them  to compete directly with Yelp and other online review sites.  Think it was a coincidence that Google recently removed these other review sites from their Google Local pages and search results?

While Zagat doesn't have a history of rating small businesses, like car dealerships, this only adds to the credibility that Google Reviews will continue to have.  Google seems to realize that online reviews are becoming more and more important to consumers, and doing all they can to make their offering the most trusted, reliable, and complete place to find review information.

So, what is your dealership doing to make sure your customers looking for dealer reviews will find your dealership on Google?

Jeff Cryder
Google dumped other review sites because Yelp was getting ready to file a lawsuit against google for piggybacking off their reviews. A week or so before Google mad the change Yelp gave the FTC an hour long presentation on how Google was monopolizing reviews. That being said, Googles acquisition of Zagat is intriguing...
Eric Miltsch
What a smart move by Google. Trust & recommendations tied to locations - Marissa Mayer's post on Google's blog is a nice indicator of how important these factors are for Google. If it's important to Google, it's should be important to us as well  I've been watching OpenTable for a while - wonder if they are on Google's radar screen too. Anyone have any experience with DealerSocket's review tool?(Social Connect)
Tommy Bay
Eric is right - if it's important to Google, it should be important to us. I notice in my own life that I rely on reviews and ratings to make decisions more every day. Trust is huge and Zagat has some clout that Google can utilize. And yeah, with the Yelp debacle in mind, I'm with Cryder - fascinating maneuvers by Google.

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