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Jared Hamilton
From: Jared Hamilton
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The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Google Buys Zagat as a "Cornerstone" of Their Local Offering

Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community.

Google plans for Zagat to be the "cornerstone of our local offering", helping them  to compete directly with Yelp and other online review sites.  Think it was a coincidence that Google recently removed these other review sites from their Google Local pages and search results?

While Zagat doesn't have a history of rating small businesses, like car dealerships, this only adds to the credibility that Google Reviews will continue to have.  Google seems to realize that online reviews are becoming more and more important to consumers, and doing all they can to make their offering the most trusted, reliable, and complete place to find review information.

So, what is your dealership doing to make sure your customers looking for dealer reviews will find your dealership on Google?

Jeff Cryder
Google dumped other review sites because Yelp was getting ready to file a lawsuit against google for piggybacking off their reviews. A week or so before Google mad the change Yelp gave the FTC an hour long presentation on how Google was monopolizing reviews. That being said, Googles acquisition of Zagat is intriguing...
Eric Miltsch
What a smart move by Google. Trust & recommendations tied to locations - Marissa Mayer's post on Google's blog is a nice indicator of how important these factors are for Google. If it's important to Google, it's should be important to us as well  I've been watching OpenTable for a while - wonder if they are on Google's radar screen too. Anyone have any experience with DealerSocket's review tool?(Social Connect)
Tommy Bay
Eric is right - if it's important to Google, it should be important to us. I notice in my own life that I rely on reviews and ratings to make decisions more every day. Trust is huge and Zagat has some clout that Google can utilize. And yeah, with the Yelp debacle in mind, I'm with Cryder - fascinating maneuvers by Google.

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