Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Google Buys Zagat as a "Cornerstone" of Their Local Offering

Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community.

Google plans for Zagat to be the "cornerstone of our local offering", helping them  to compete directly with Yelp and other online review sites.  Think it was a coincidence that Google recently removed these other review sites from their Google Local pages and search results?

While Zagat doesn't have a history of rating small businesses, like car dealerships, this only adds to the credibility that Google Reviews will continue to have.  Google seems to realize that online reviews are becoming more and more important to consumers, and doing all they can to make their offering the most trusted, reliable, and complete place to find review information.

So, what is your dealership doing to make sure your customers looking for dealer reviews will find your dealership on Google?

Jeff Cryder
Google dumped other review sites because Yelp was getting ready to file a lawsuit against google for piggybacking off their reviews. A week or so before Google mad the change Yelp gave the FTC an hour long presentation on how Google was monopolizing reviews. That being said, Googles acquisition of Zagat is intriguing...
Eric Miltsch
What a smart move by Google. Trust & recommendations tied to locations - Marissa Mayer's post on Google's blog is a nice indicator of how important these factors are for Google. If it's important to Google, it's should be important to us as well  I've been watching OpenTable for a while - wonder if they are on Google's radar screen too. Anyone have any experience with DealerSocket's review tool?(Social Connect)
Tommy Bay
Eric is right - if it's important to Google, it should be important to us. I notice in my own life that I rely on reviews and ratings to make decisions more every day. Trust is huge and Zagat has some clout that Google can utilize. And yeah, with the Yelp debacle in mind, I'm with Cryder - fascinating maneuvers by Google.

 Unlock all of the community & features  Join Now