Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations. Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community.
Google plans for Zagat to be the "cornerstone of our local offering", helping them to compete directly with Yelp and other online review sites. Think it was a coincidence that Google recently removed these other review sites from their Google Local pages and search results?
While Zagat doesn't have a history of rating small businesses, like car dealerships, this only adds to the credibility that Google Reviews will continue to have. Google seems to realize that online reviews are becoming more and more important to consumers, and doing all they can to make their offering the most trusted, reliable, and complete place to find review information.
So, what is your dealership doing to make sure your customers looking for dealer reviews will find your dealership on Google?