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Jared Hamilton
From: Jared Hamilton
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DealerOn

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Will Google Trusted Stores Be Just Another Push for Reviews?

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it "easy for online shoppers to identify stores that provide an excellent online shopping experience."

I have to wonder how closely this will be tied to the reviews a business receives.  Or perhaps, it will be a reflection of a business' AdWord spend or a completely separate offering.  There is a lot of speculation on what this new feature will really entail since the landing page google.com/trustedstores isn't live.

If I had to guess, I'd say Trusted Stores will be similar to what already exists in the automotive industry: all businesses will be a part of the offering, using reviews to help rank which are more "trusted" than others.  And of course, an option for businesses to pay to be a highlighted, trusted store.

What do you think?  Is this another way to force business' to focus on Google Reviews, or could this be a valuable way to differentiate your auto dealership from those around you?

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