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Jared Hamilton
From: Jared Hamilton
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Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

Will Google Trusted Stores Be Just Another Push for Reviews?

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it "easy for online shoppers to identify stores that provide an excellent online shopping experience."

I have to wonder how closely this will be tied to the reviews a business receives.  Or perhaps, it will be a reflection of a business' AdWord spend or a completely separate offering.  There is a lot of speculation on what this new feature will really entail since the landing page google.com/trustedstores isn't live.

If I had to guess, I'd say Trusted Stores will be similar to what already exists in the automotive industry: all businesses will be a part of the offering, using reviews to help rank which are more "trusted" than others.  And of course, an option for businesses to pay to be a highlighted, trusted store.

What do you think?  Is this another way to force business' to focus on Google Reviews, or could this be a valuable way to differentiate your auto dealership from those around you?

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