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Jared Hamilton
From: Jared Hamilton
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DealerOn

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Exclusive Blog Posts

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

Will Google Trusted Stores Be Just Another Push for Reviews?

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it "easy for online shoppers to identify stores that provide an excellent online shopping experience."

I have to wonder how closely this will be tied to the reviews a business receives.  Or perhaps, it will be a reflection of a business' AdWord spend or a completely separate offering.  There is a lot of speculation on what this new feature will really entail since the landing page google.com/trustedstores isn't live.

If I had to guess, I'd say Trusted Stores will be similar to what already exists in the automotive industry: all businesses will be a part of the offering, using reviews to help rank which are more "trusted" than others.  And of course, an option for businesses to pay to be a highlighted, trusted store.

What do you think?  Is this another way to force business' to focus on Google Reviews, or could this be a valuable way to differentiate your auto dealership from those around you?

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