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Jared Hamilton
From: Jared Hamilton
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The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Setting Up Local Listings in Search Engines (Besides Google)

Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places.  While it's true that a lot, if not most, of your search traffic comes from Google, it's still important to make sure your dealership is properly optimized for the other major players as well.

Here are directions to set up a free local business presence on both Yahoo and Bing:

Yahoo

Create a Yahoo account for your auto dealership.  While signed in, go to Yahoo Search Marketing and click "sign up".  Make sure you enter all of your business information including name, address, phone number, and hours.  The preview page lets you edit or submit; click submit once all the information is accurate.

Bing

Click "get started now" in the Bing Business Portal.  You'll have to check to make sure your business isn't already listed, so enter your dealership's information when asked.  If not already there, enter all business information, then verify your dealership.  Bing also allows you to add photos and deals (coupons) for free.

Make sure the details you enter into these and any other local search directory (Yellowpages, Yelp, etc) match those you have listed in Google Places.  The first rule of local directory consistency is to focus on NPA:

-Name – Your business name needs to EXACTLY match across all of these properties

-Phone – Your phone # (hopefully local phone number) should EXACTLY match across all of
these properties.

-Address – Your business address should EXACTLY match across all of these properties.

Having consistent dealership data across the Internet will help each rank higher than those dealerships that don't.  Also, use related keywords as much as possible (as long as they are relevant).

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