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Jared Hamilton
From: Jared Hamilton
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BDC training for 2017

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A Different Take on Call Tracking

I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites.  Typically this isn't a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won't be able to keep your NAP the same across the board.

Luckily, a call measurement firm, Telmetrics, has a solution that can help with that, especially for mobile users.  Their product, m.Call, uses an icon or button to track the call, instead of a separate phone number.  Essentially, users will click or touch the icon or button which initiates the tracking process and calls your dealership.

Since m.Call doesn't involve adding/buying/renting additional phone numbers, the cost for this type of call tracking is less expensive than most.  Also, the company uses a pay for performance pricing model, so instead of a fixed fee, your dealership only pays each time someone clicks the icon.

While this product is probably more effective for mobile devices (I haven’t seen the actual numbers), I see this growing.  With the increase in tablet computers, laptops with microphones, and even desktop computers having touch screen technology, I think people will embrace the “touch to call” more and more.

Is anyone using something like this?  What about traditional call tracking for your local listings?

Craig Waikem
The only number that is not a tracking number at our dealerships is the yellow page numbers. Fortunately everyone goes to google, our website or listens to advertising for our phone number so most of our calls are recorded. This product sounds great, but doesn't sound like it will help a BDC center, just a mobile app?

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