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I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites. Typically this isn't a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won't be able to keep your NAP the same across the board.
Luckily, a call measurement firm, Telmetrics, has a solution that can help with that, especially for mobile users. Their product, m.Call, uses an icon or button to track the call, instead of a separate phone number. Essentially, users will click or touch the icon or button which initiates the tracking process and calls your dealership.
Since m.Call doesn't involve adding/buying/renting additional phone numbers, the cost for this type of call tracking is less expensive than most. Also, the company uses a pay for performance pricing model, so instead of a fixed fee, your dealership only pays each time someone clicks the icon.
While this product is probably more effective for mobile devices (I haven’t seen the actual numbers), I see this growing. With the increase in tablet computers, laptops with microphones, and even desktop computers having touch screen technology, I think people will embrace the “touch to call” more and more.
Is anyone using something like this? What about traditional call tracking for your local listings?