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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Change to Google’s Quality Score Algorithm Affects Car Dealers

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.

According to Jonathan Alferness, director of product management on Google’s ad quality team, Google wants their advertisers to focus on relevance and “choose a landing page…that is both relevant to the keywords that you’re targeting and also a good experience for end users.”

This algorithm change will “result in better quality experience for the users” and those ads with a high quality, relevant landing page will get a “strong boost” upward in the auction.

Now more than ever, your dealership can’t afford to ignore where you’re sending your PPC traffic.  Having a webpage that uses relevant keywords and gives users the content and experience that they are expecting from clicking on your ad will reduce the cost per click your dealership is paying.

Do you know where you’re sending your PPC traffic?

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