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Jared Hamilton
From: Jared Hamilton
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Upcoming Webinar: Use Your Showroom to Show, Not Sell

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Will Your Dealership Use Google+ For Businesses?

 

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.

 

Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some businesses have created profiles, even though most sit blank; just so you know, there isn’t a limit to how many times a name can be used, so no need to claim your dealership’s name ahead of time.  I see this being a problem in the future.  Google+ will need a way to verify business accounts, much like Twitter and Google Places have, or I think they will lose out on some trust.

 

Will your dealership take another look at using Google+ once businesses are allowed?  What if Google+ ends up integrating with Google Places?

Jim Bell
I think it may be interesting for dealers to market to those customers. I know that we will use it and have some ideas, but I will have to see how the page rolls out and how we can interact with the customer. I'm excited for it. You do have to have a plan of action before just jumping on the bandwagon.
Eric Miltsch
Scott Monty recently said the release is coming soon - he's hinted at how Ford is helping define the business page features. (EX: He mentioned that Circles may function differently.) While I'm excited about this next phase of G+, the excitement isn't about the "tool" it's about the community building & identity it has the ability to create.

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