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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.

Here are some tips to avoid the dreaded spam filter in your customer's email inbox:

Avoid Sending Spam-Like Emails (Obviously):  Using words like "Free" multiple times, having large images or tons of links are more likely to make your email be stopped by a spam filter.  Also, watch the ratio of text to images.  For example, try linking to your inventory instead of pasting images in the actual email.

Ask Customers to Add You to Address Book: When customers add you to their address book, your emails will get delivered to their inbox.  Add a line to your email signature or above your opt-out message that asks people to help ensure they get your emails by adding your email address to their address book.  This little step will go a long way.

Follow CAN-SPAM Guidelines: Following CAN-SPAM (which by law you should be doing anyway) will greatly reduce the chances your email gets flagged as spam.  This includes having an opt-out (that is honored), listing your physical location, and using an accurate subject line.  You can find more information on the FTC website.

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