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Jared Hamilton
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5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.

Here are some tips to avoid the dreaded spam filter in your customer's email inbox:

Avoid Sending Spam-Like Emails (Obviously):  Using words like "Free" multiple times, having large images or tons of links are more likely to make your email be stopped by a spam filter.  Also, watch the ratio of text to images.  For example, try linking to your inventory instead of pasting images in the actual email.

Ask Customers to Add You to Address Book: When customers add you to their address book, your emails will get delivered to their inbox.  Add a line to your email signature or above your opt-out message that asks people to help ensure they get your emails by adding your email address to their address book.  This little step will go a long way.

Follow CAN-SPAM Guidelines: Following CAN-SPAM (which by law you should be doing anyway) will greatly reduce the chances your email gets flagged as spam.  This includes having an opt-out (that is honored), listing your physical location, and using an accurate subject line.  You can find more information on the FTC website.

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