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5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.

Here are some tips to avoid the dreaded spam filter in your customer's email inbox:

Avoid Sending Spam-Like Emails (Obviously):  Using words like "Free" multiple times, having large images or tons of links are more likely to make your email be stopped by a spam filter.  Also, watch the ratio of text to images.  For example, try linking to your inventory instead of pasting images in the actual email.

Ask Customers to Add You to Address Book: When customers add you to their address book, your emails will get delivered to their inbox.  Add a line to your email signature or above your opt-out message that asks people to help ensure they get your emails by adding your email address to their address book.  This little step will go a long way.

Follow CAN-SPAM Guidelines: Following CAN-SPAM (which by law you should be doing anyway) will greatly reduce the chances your email gets flagged as spam.  This includes having an opt-out (that is honored), listing your physical location, and using an accurate subject line.  You can find more information on the FTC website.

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