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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Tips for Auto Dealer Press Releases (And Why You Should Use Them)

While many dealers see press releases as a marketing strategy for larger companies, it can be (and is) a valuable and worthwhile strategy for auto dealerships as well.  It’s a great way to get news about your company out both locally and nationally.  Press releases can make their way into both local and national news sources, helping your dealership brand itself within the community, as well as show up more often and higher on the search engine result pages.

Here are some ways your dealership can get the most out of each press release you create:

Put in on your dealership website.  If you have a blog, this is a great place to add dealership news in the form of a press release.

Link back to your auto dealer website when fitting.  Some press release sites use no-follow or don’t allow links, but most local new sites and your own site should definitely use keyword-optimized anchor text to link back to your website.

Don’t assume local news websites will pick up the press release on their own–send it to them.  Make sure that you’re only sending press releases about newsworthy items, though, or your contacts will learn to quickly dismiss your future press releases.  Also, put links on your social media sites.

Press releases can be a great tool for search engine optimization when done properly.  Does anyone use press releases as a tool in their dealership to get out news or add to your search engine results?

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