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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Why Your Dealership Needs a YouTube Channel

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.

Here's why:

Popularity: YouTube is the world's largest video search engine (and the second largest search engine) and growing every single day.  People all over the world use it to find videos, so if someone searches for a vehicle that your dealership sells, don't you want a video from your dealership to show up?

Timing: Like most search engines, YouTube tends to give older entries a little extra edge when returning search results.  The sooner you create your channel and upload videos, the better.

Cost: YouTube is free.  Aside from the time cost of uploading (though it's possible your auto dealer website or video provider will do this for you), YouTube has no financial cost.  This means you get all of this exposure without an additional marketing cost.

Blended Search: Google, Bing and Yahoo are integrating mixed media (images, news, videos, etc) into their search engine result pages, so having your VSEO dealership videos on a separate domain can provide an additional link on Google’s results page for any search relevant to your dealership brand or your inventory.

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