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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Why Your Dealership Needs a YouTube Channel

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.

Here's why:

Popularity: YouTube is the world's largest video search engine (and the second largest search engine) and growing every single day.  People all over the world use it to find videos, so if someone searches for a vehicle that your dealership sells, don't you want a video from your dealership to show up?

Timing: Like most search engines, YouTube tends to give older entries a little extra edge when returning search results.  The sooner you create your channel and upload videos, the better.

Cost: YouTube is free.  Aside from the time cost of uploading (though it's possible your auto dealer website or video provider will do this for you), YouTube has no financial cost.  This means you get all of this exposure without an additional marketing cost.

Blended Search: Google, Bing and Yahoo are integrating mixed media (images, news, videos, etc) into their search engine result pages, so having your VSEO dealership videos on a separate domain can provide an additional link on Google’s results page for any search relevant to your dealership brand or your inventory.

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