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Jared Hamilton
From: Jared Hamilton
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The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Social Media Must-Do's

The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own).  In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:

Have a Plan: Before starting any marketing campaign, your dealership should have a plan.  When it comes to social media, make sure you consider (and answer) things like:

  • What is your goal?
  • Why are we investing time and resources into this particular social media site?
  • Who are we trying to reach with this campaign?

Optimize: As with your auto dealer website, your social media efforts should have search engine optimization as a focus.  This not only means the content you post, but also your profiles.  Use keywords that your customers are using to search for your dealership online in your summary, backlink to your website with keywords, and make sure your contact information is accurate across all platforms.

Measure Everything You Can: At the very least, use Google Analytics to measure your efforts.  Your dealership should investigate the free and paid tools that are out there as well.  Some things you should be keeping track of:

  • Engagement-How many people are interacting or sharing your content
  • Conversions-You'll have to determine what this mean for your dealership; for example, is it clicks, shares, or comments?  Once you've established that, you can measure it.
Chris Costner
Great info Ali. In addition to dealers starting out in social media and getting a gameplan together on what they want to accomplish, is there a right or wrong way to post content? We all want to sell cars but is too many converting messages versus conversational messages the wrong approach or does it matter? What would be a good mixture in your opinion?

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