Companies waste an estimated $6.6 billion on unused software in the U.S. every year. With more options than ever, finding the right software for your dealership can be a challenge. How can you cut through the clutter and make sure your software dollars are well-spent? Download your free step-by-step guide to successfully navigating the software jungle. DOWNLOAD GUIDE
The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own). In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:
Have a Plan: Before starting any marketing campaign, your dealership should have a plan. When it comes to social media, make sure you consider (and answer) things like:
Optimize: As with your auto dealer website, your social media efforts should have search engine optimization as a focus. This not only means the content you post, but also your profiles. Use keywords that your customers are using to search for your dealership online in your summary, backlink to your website with keywords, and make sure your contact information is accurate across all platforms.
Measure Everything You Can: At the very least, use Google Analytics to measure your efforts. Your dealership should investigate the free and paid tools that are out there as well. Some things you should be keeping track of: