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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Google: SEO Not Spam

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.

According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam.  "We don't consider SEO to be spam," and SEO is a "valid way to help people find what they're looking for via search engines".  While he does denounce black hat SEO tactics, Cutts emphasizes that Google's goal is to return the best possible search results they can, and sites with quality SEO help them achieve that goal.

 

So the next time someone tries to tell you that SEO is spammy, direct them to this video, and then hopefully to your search engine optimized auto dealership website at the top of Google page 1.

Tommy Bay
This was good to hear straight from the mouth of Google. Thanks, Ali. Nice to know that Google doesn't look down on all the efforts were're all making on the SEO front. I do wonder what Cutts would say about one of Gary Vaynerchuk's statements at DSES 2011 when he said that he thinks SEO is dead and that search engines are becoming irrelevant...

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