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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

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More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

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Google: SEO Not Spam

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.

According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam.  "We don't consider SEO to be spam," and SEO is a "valid way to help people find what they're looking for via search engines".  While he does denounce black hat SEO tactics, Cutts emphasizes that Google's goal is to return the best possible search results they can, and sites with quality SEO help them achieve that goal.

 

So the next time someone tries to tell you that SEO is spammy, direct them to this video, and then hopefully to your search engine optimized auto dealership website at the top of Google page 1.

Tommy Bay
This was good to hear straight from the mouth of Google. Thanks, Ali. Nice to know that Google doesn't look down on all the efforts were're all making on the SEO front. I do wonder what Cutts would say about one of Gary Vaynerchuk's statements at DSES 2011 when he said that he thinks SEO is dead and that search engines are becoming irrelevant...

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