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Jared Hamilton
From: Jared Hamilton
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DealerOn

DealerOn

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Test Your Mobile Site With Google's GoMo

Google, in an effort to help small business ensure they have an effective mobile website, has launched "GoMo".  This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn't quite up to par.

I really like the option to see how your current site looks in mobile.  From the homepage, click "See How Your Current Site Looks in Mobile", then "Test Your Site".  Enter the URL of your dealership website to see how mobile users will see it.  After answering a couple of questions about what you see, you'll get a report card of sorts that focuses on four potential mobile website hangups: Loading Speed, Images, Text, and Navigation.

The DealerOn auto dealer website I tested scored a 4 out of 4.  According to the site, the site I tested showed:

Loading Speed:  0.404 seconds.  The recommended loading time is 5 seconds.

Images: Images appeared properly

Text: Text is visible without pinching or zooming on the phone screen

Navigation: All links and buttons are thumb friendly

Check your dealership website to see how well it scores.  If you're not getting a Pass in each category, you need to talk to your mobile website provider to find out what can be done.

Jim Bell
Nice website. Thanks for sharing. This will allow dealers to see what they need to focus on their mobile sites.

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