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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Regularly Updated Content Ranks Better, According to Google

Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This change...promotes fresher results...so that we provide users the most relevant answers to their queries," according to a Google spokesperson.

Regularly updated content has always been a positive ranking factor in SEO, but this announcement from Google makes it that much more important.

So how can your dealership use this change to help your dealer site rank better?

Individual Inventory Pages: Your inventory changes often, so why not use that to your advantage.  Having an inventory page for each vehicle not only gives your dealership more pages for Google to rank, but having new pages with relevant content will help your entire site rank higher.

Blog: Blogs have always been great for SEO purposes because of their optimized content and regular updates.  This update to Google's algorithm just makes them that much more important.  Make sure your auto dealer website has a blog within the dealership domain.  Update it regularly with posts about dealership news, the cars you sell, and driving tips in general.

Create Custom Pages: Ideally your dealership’s website provider has a flexible enough platform that you can create as many pages that specifically target your geographic markets, your inventory, and the relevant offers available from your manufacturer.  When you create custom pages, you want to be able to customize the title tags, the URL of the page, meta descriptions, meta keywords, and actual verbiage on the page.  Your goal should be to make sure that the words and phrases relevant to one of your target customers (like 2012 Nissan Leaf sale) are reflected throughout each of these areas of the page.  If you’re not sure exactly how to do this, reach out to the company that provides your dealership website, and have them help you.  If you’re not able to get help there, you can reach out to our team at DealerOn—we’re always interested in helping dealers improve their online presence.

Keeping your dealership website up to date will help ensure your dealer customers find the information they are looking for, as well as help your site rank well in Google's search engine results pages.

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