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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Regularly Updated Content Ranks Better, According to Google

Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This change...promotes fresher results...so that we provide users the most relevant answers to their queries," according to a Google spokesperson.

Regularly updated content has always been a positive ranking factor in SEO, but this announcement from Google makes it that much more important.

So how can your dealership use this change to help your dealer site rank better?

Individual Inventory Pages: Your inventory changes often, so why not use that to your advantage.  Having an inventory page for each vehicle not only gives your dealership more pages for Google to rank, but having new pages with relevant content will help your entire site rank higher.

Blog: Blogs have always been great for SEO purposes because of their optimized content and regular updates.  This update to Google's algorithm just makes them that much more important.  Make sure your auto dealer website has a blog within the dealership domain.  Update it regularly with posts about dealership news, the cars you sell, and driving tips in general.

Create Custom Pages: Ideally your dealership’s website provider has a flexible enough platform that you can create as many pages that specifically target your geographic markets, your inventory, and the relevant offers available from your manufacturer.  When you create custom pages, you want to be able to customize the title tags, the URL of the page, meta descriptions, meta keywords, and actual verbiage on the page.  Your goal should be to make sure that the words and phrases relevant to one of your target customers (like 2012 Nissan Leaf sale) are reflected throughout each of these areas of the page.  If you’re not sure exactly how to do this, reach out to the company that provides your dealership website, and have them help you.  If you’re not able to get help there, you can reach out to our team at DealerOn—we’re always interested in helping dealers improve their online presence.

Keeping your dealership website up to date will help ensure your dealer customers find the information they are looking for, as well as help your site rank well in Google's search engine results pages.

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