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Jared Hamilton
From: Jared Hamilton
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Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

How HTML5 vs Flash Affects Your Dealership Website

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.

HTML5 hasn’t quite arrived yet. None of the major Internet browsers fully support HTML 5, but most industry people agree that this is the technology of the future. If your mobile dealership website is heavily dependent on Flash, switching to HTML5 would most likely give your mobile dealer site a boost in search engine results since search engines can read things coded in HTML5.  If your dealership website isn’t reliant on Flash, switching won’t give your dealership site many benefits.

As I’ve written before, DealerOn doesn’t use any Flash on our mobile sites, minimal Flash on our traditional websites, and we are completely migrating away from that technology.  We have implemented the technology to eliminate all flash in our platform and are now in the process of rolling it out to our customer base.  Once HTML5 is released for stable public use and major web browsers start conforming to its standards, DealerOn will begin to ensure our websites are HTML5 compliant, across the board.

Tommy Bay
Yeah, this is a bit of a hot topic and has a lot of people a little confused or worried. There are a lot of loud voices calling for the demise of Flash in favor of a completely HTML-based system that can function on desktop and mobile browsers alike. However, it's true what you've said about Adobe - they are not abandoning their desktop browser operations. I was just reading a can't-we-all-get-along site suggesting that there's plenty of room for and reason to use both HTML5 and Flash technology (http://occupyhtml.org/). Should be interesting to see where the popular vote takes us over the next year or two.

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