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Jared Hamilton
From: Jared Hamilton
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Fixed Ops Marketing - Traditional Or Digital?

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How HTML5 vs Flash Affects Your Dealership Website

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.

HTML5 hasn’t quite arrived yet. None of the major Internet browsers fully support HTML 5, but most industry people agree that this is the technology of the future. If your mobile dealership website is heavily dependent on Flash, switching to HTML5 would most likely give your mobile dealer site a boost in search engine results since search engines can read things coded in HTML5.  If your dealership website isn’t reliant on Flash, switching won’t give your dealership site many benefits.

As I’ve written before, DealerOn doesn’t use any Flash on our mobile sites, minimal Flash on our traditional websites, and we are completely migrating away from that technology.  We have implemented the technology to eliminate all flash in our platform and are now in the process of rolling it out to our customer base.  Once HTML5 is released for stable public use and major web browsers start conforming to its standards, DealerOn will begin to ensure our websites are HTML5 compliant, across the board.

Tommy Bay
Yeah, this is a bit of a hot topic and has a lot of people a little confused or worried. There are a lot of loud voices calling for the demise of Flash in favor of a completely HTML-based system that can function on desktop and mobile browsers alike. However, it's true what you've said about Adobe - they are not abandoning their desktop browser operations. I was just reading a can't-we-all-get-along site suggesting that there's plenty of room for and reason to use both HTML5 and Flash technology (http://occupyhtml.org/). Should be interesting to see where the popular vote takes us over the next year or two.

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