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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

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Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

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6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

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The 3 Laws of Extreme Ownership

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How to Hurt Your Google Places Listings

I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketing strategy.

Here are the places where you could really screw up your listing if you aren't careful:

Don't use a post office box. Even if this is where you get mail, make sure you use the actual address of your business.

Only enter the address into the address field.  That means no directions, no landmarks (turn left at the yellow building), and no descriptions.

Don't hide your address.  Google gives you the option of hiding your physical address--don't do it!  Google Places wants to be able to show users where you are located on a map, so let them.

Using a tracking number?  Stop.  Google has officially stated "Types of phone numbers that should not be included are: call tracking numbers and phone numbers that are not specific to a business location."

Don't ignore errors in your account, including a misplaced map pinpoint.  Google is notoriously difficult to get a hold of, but don't let that deter you from reporting an error if and when you see it.

A well developed and maintained Google Places listing can be a huge asset for your dealership's online marketing efforts.  If you need help with your Google Places account or other aspects of your Internet marketing program, feel free to contact DealerOn for help.

Brady Irvine
Great info, thank you.

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