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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Majority of Mobile Visitors Can’t See Flash Websites

In a recent study from retail analysis firm, RichRelevance, iPads and iPhones make up over 90% of online purchases that don't happen on a desktop device.  That means that 9 out of 10 mobile purchases come from an Apple product, a device that can't read anything in Flash. This is up from 88% when RichRelevance conducted the same study just last April.

 

While many auto dealerships don't make a ton of sales online (in the traditional, online store sense that this study refers to), this shows that the majority of those using their mobile phone for online shopping purposes are using these two devices.  If your dealership mobile website uses Flash technology, the majority of those coming to your site from a mobile device won’t be able to see it.  In fact, DealerOn customers typically see 2/3 of the traffic to their mobile website come from iPads and iPhones.  Can you imagine if only 1/3 of your website visitors could actually see the content on your site?

 

Studies like this one show how important it is to ensure your mobile website can be seen by everyone that wants to see it, and if it is built using Flash, 2/3 of your web visitors won't be able to.  Check with your auto dealership website provider to find out how your mobile site is built, and if it’s in Flash, make sure they provide you with another option.  You could be losing out on 2/3 of your mobile website traffic.

Craig Waikem
Great post. Our mobile site was non-flash, but then we were getting complaints from people using their IPAD they couldn't use our site. It was just days after this last Christmas. Our mobile site is now our Ipad site and with analytics we noticed a 33% spike in visitors per day on the mobile (now mobile/ipad) site.
Bryan Armstrong
Great info and thanks for the comment Craig. No offense, but I prefer posts backed by a fellow Dealer's confirmation.
Ali Amirrezvani
@Craig-great results! Can you imagine if no one had alerted you to that issue? @Bryan-no offense taken. Even though our data comes from actual dealership metrics, I understand that hearing it from a dealership rep makes it that much more powerful.

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