Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Transforming the F&I Experience

Transforming the F&I Experience

In this post, I want to share a short story that led to a revelation for one F&I product provider as well as try to remind us that while technology will co…

Google Changes Algorithm; Affects Top-Heavy Ad Pages

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.

 

We've all clicked onto a site only to have to scroll down through the ads to actually find the content we are looking for.  This algorithm change will penalize sites with little or no “non-ad” content visible above the scroll line, so that they appear less frequently and with less prominence in Google’s search results.

 

So how does Google tell what is an ad and what isn't?  They have a "variety of signals that algorithmically determine what type of ad or content appears above the fold, but no further details to share.  It is completely algorithmic in its detection...".  Not surprisingly, Google isn't giving many details.

 

Double check your landing pages, micro-sites, and any sites your auto dealer website links out to, to ensure that none are so ad-heavy that users have to scroll down to see any content.  Keep in mind that the screen may appear smaller to those on an iPad or other tablet computer.

 

Google recommends using their Browser Size tool to see how much content and ads are visible under various screen resolutions.

 Unlock all of the community & features  Join Now