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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Google Changes Algorithm; Affects Top-Heavy Ad Pages

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.

 

We've all clicked onto a site only to have to scroll down through the ads to actually find the content we are looking for.  This algorithm change will penalize sites with little or no “non-ad” content visible above the scroll line, so that they appear less frequently and with less prominence in Google’s search results.

 

So how does Google tell what is an ad and what isn't?  They have a "variety of signals that algorithmically determine what type of ad or content appears above the fold, but no further details to share.  It is completely algorithmic in its detection...".  Not surprisingly, Google isn't giving many details.

 

Double check your landing pages, micro-sites, and any sites your auto dealer website links out to, to ensure that none are so ad-heavy that users have to scroll down to see any content.  Keep in mind that the screen may appear smaller to those on an iPad or other tablet computer.

 

Google recommends using their Browser Size tool to see how much content and ads are visible under various screen resolutions.

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