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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

What Can You Do With Great Rankings, But Low Website Traffic?

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1 of Google's search results, they are happy.  While search engine page ranking is an important part of every dealership's online marketing efforts, what happens if your auto dealer website is showing up on page 1 for every keyword, but you aren't seeing any traffic?

If you are seeing this happening at your dealership, here are some potential causes:

Optimizing for the Wrong Keywords:  Your dealership can rank first for "blue widgets", but that probably won't help you with leads and sales for the cars on your lot.  Make sure you, your website provider, and your SEO provider are all on the same page when it comes to ranking for effective, relevant keywords.

Double Check Your SERP Listing: Your organic listing should have an informative title tag and meta-tag to help entice searchers to click onto your website.

The only way your dealership will know how much traffic, leads, and sales you are getting from your high ranking keywords is by tracking all of these metrics.  Make sure your website provider and/or SEO providers are measuring all of these stats and that you are double checking them with Google Analytics.

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