Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

How Your Dealership Can Use Google+ To Increase Local SEO

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s local search optimization efforts.

This combination of social media and search allows your dealership to do the same–combine your social media efforts with your search engine optimization efforts on Google.  Some searches actually result in recommended “People and Pages on Google+”, and I would imagine this is only going to grow.  Imagine if someone searched for a car dealership in your area, and your dealership was recommended!

Step 1 - Create a Google+ business page if you haven’t already.  While Google is working on having the ability to create admins and having multiple emails tied to each account, this functionality doesn’t exist yet.  Make sure you use a Gmail account that multiple people can have access to, not someone’s personal email account.  The next few steps are similar to those for creating a Facebook page.

Step 2 - Choose a category, fill in your dealership name, and dealership URL.

Step 3 - Add a tagline (a short description of your dealership) and your logo.

Step 4 - Add some content.  You may want to wait to start promoting it until you have some content to share.  Update your Google+ page with relevant information, deals, and inventory.  Make sure you use keywords that people may be searching for; otherwise your Google+ page may not show up in search results.

Step 5 – Promote it!  Put it on your dealership site, blog, and in your emails.  Encourage customers to follow your Google+ account just as you would your Twitter and Facebook.

Is your car dealership using Google+?  Have you seen any results?

Chris Costner
Ali I absolutely love the "Search Plus Your World." I even find myself purposely searching and placing my little "+1" next to it. Its great. Now transferring that over to the business page is huge I believe. It seems more search jumps off the monitor at me when logged in as opposed to the old Google search. Thank you for sharing.

 Unlock all of the community & features  Join Now